Proud and believe! Reminiscing triumphs of past decades.
In 2014, FC Zenit celebrated the anniversaries of three major football cups the club had won in 1944, 1984 and 1999.
Alongside with Zenit’s marketing team, we came up with an identity that could integrate the three cups the club won, and at the same time create a design with each single one, without loosing coherence or visual unity. The identity was implemented in several seasonal matches and products, both inside and outside of the field. For the special occasion the club organised a runway show where our main identity was displayed.
WATCH THE CAMPAIGN VIDEO DEVELOPED BY THE CLUB.
© 1999-2016 Футбольный Клуб «Зенит»
Vintage photos: FCZ Museum
Players photo & game: Вячеслав Евдокимов / ФК Зенит
Stadium & Aurora Fashion Week: Евгений Асмолов / ФК Зенит
Video: Official Youtube channel of Zenit TV