Football Club Zenit celebrates 90 years of glorious history with
To celebrate the 90 anniversary of the club, FC Zenit commissioned us to create the commemorative visual identity for this historic event.
We developed a brand book for the identity system, accompanied by patterns and illustrations from representative places around the city of St. Petersburg with the purpose of generating nostalgic links with the fans, and remind them that the city and the club are one. The brand book provided a large range of products that could be produced: from scarves to pennants even advertising pieces. Throughout the year, the Marketing department organised several events using the identity.